
To Write a Great Lead, Focus on What Makes a Story Interesting
I’ve already talked about the basics of writing a lead, and the idea that it should summarize the main points of the story using the 5W’s and the H. But experienced reporters know there’s another important element to writing a lead – grabbing the reader’s attention. After all, journalists are writing to be read, and with the lead they have one chance to convince the news consumer to dive into their story. To do this you must figure out which element of a story is most newsworthy and interesting, and make that that the focus of your lead. Start by looking at the 5W’s andRead More →